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[[File:CountyTheater Snipe.png|right|thumb|400px|Custom snipes were produced by dropping a cinema's name and location into an existing template.]] | [[File:CountyTheater Snipe.png|right|thumb|400px|Custom snipes were produced by dropping a cinema's name and location into an existing template.]] | ||
A '''snipe''' is a clip that is run before a feature presentation or during an intermission. Unlike other preshow content such as [[trailers]], [[newsreels]], [[cartoons]], and [[short subjects]], which primarily serve as entertainment, snipes serve a functional purpose, such as advertising, making notifications, or structuring other content. | A '''snipe''' is a clip that is run before a feature presentation or during an intermission. Unlike other preshow content such as [[trailers]], [[newsreels]], [[cartoons]], and [[short subjects]], which primarily serve as entertainment, snipes serve a functional purpose, such as advertising, making notifications, or structuring other content. | ||
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'''Policy snipes''' | '''Policy snipes''' | ||
*No smoking, no talking, no cell phones, instructions for disposing of trash, the location of restrooms, etc. Drive-ins often ran snipes to provide information their radios and heaters. | *No smoking, no talking, no cell phones, instructions for disposing of trash, the location of restrooms, etc. Drive-ins often ran snipes to provide information about their radios and heaters. | ||
'''Date strips''' | '''Date strips''' | ||
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'''Legal notices''' | '''Legal notices''' | ||
*Some jurisdictions required theaters to run fire safety snipes, announcing smoking regulations or identifying emergency exits. | *Some jurisdictions required theaters to run fire safety snipes, announcing smoking regulations or identifying emergency exits. | ||
===Gallery=== | |||
<gallery widths=300px heights=300px mode=packed> | |||
File:NextWeek Snipe.png|A typical 1950s date strip. | |||
File:Popcorn Snipe.jpg|A Technicolor snipe advertising popcorn. | |||
File:HappyNewYear Snipe.png|To save money theaters often purchased snipes without custom branding. | |||
File:Mother s Day snipe.JPG|A snipe advertising a Mother's Day promotion. | |||
</gallery> | |||
===See also=== | ===See also=== | ||
Trailers | *[[Trailers]] | ||
Intermission | *[[Intermission]] | ||
===External links=== | ===External links=== | ||
*[http://www.filmack.com/ Filmack Studios website] | *[http://www.filmack.com/ Filmack Studios website] | ||
*[http://35mmsnipes.tumblr.com/ 35mm Snipe Films blog] | *[http://35mmsnipes.tumblr.com/ 35mm Snipe Films blog] | ||
*[https://travisedwardpike.com/Policy_Trailers.html Pike Productions snipes] | |||
[[Category:Film_prints]] | [[Category:Film_prints]] | ||
[[Category:Showmanship]] | [[Category:Showmanship]] | ||