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[[File:CountyTheater Snipe.png|right|thumb|400px|Custom snipes were produced by dropping a cinema's name and location into an existing template.]]
 
[[File:CountyTheater Snipe.png|right|thumb|400px|Custom snipes were produced by dropping a cinema's name and location into an existing template.]]
[[File:HappyNewYear Snipe.png|right|thumb|400px|To save money theaters often purchased snipes without custom branding.]]
 
[[File:Mother s Day snipe.JPG|right|thumb|400px|A snipe advertising a Mother's Day promotion.]]
 
[[File:NextWeek Snipe.png|right|thumb|400px|A typical 1950s date strip.]]
 
  
 
A '''snipe''' is a clip that is run before a feature presentation or during an intermission. Unlike other preshow content such as [[trailers]], [[newsreels]], [[cartoons]], and [[short subjects]], which primarily serve as entertainment, snipes serve a functional purpose, such as advertising, making notifications, or structuring other content.
 
A '''snipe''' is a clip that is run before a feature presentation or during an intermission. Unlike other preshow content such as [[trailers]], [[newsreels]], [[cartoons]], and [[short subjects]], which primarily serve as entertainment, snipes serve a functional purpose, such as advertising, making notifications, or structuring other content.
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'''Legal notices'''
 
'''Legal notices'''
 
*Some jurisdictions required theaters to run fire safety snipes, announcing smoking regulations or identifying emergency exits.
 
*Some jurisdictions required theaters to run fire safety snipes, announcing smoking regulations or identifying emergency exits.
 +
 +
===Gallery===
 +
<gallery widths=300px heights=300px mode=packed>
 +
File:NextWeek Snipe.png|A typical 1950s date strip.
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File:Popcorn Snipe.jpg|A Technicolor snipe advertising popcorn.
 +
File:HappyNewYear Snipe.png|To save money theaters often purchased snipes without custom branding.
 +
File:Mother s Day snipe.JPG|A snipe advertising a Mother's Day promotion.
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</gallery>
 +
  
 
===See also===
 
===See also===
Trailers
+
*[[Trailers]]
Intermission
+
*[[Intermission]]
  
 
===External links===
 
===External links===

Latest revision as of 19:53, 8 February 2019

Custom snipes were produced by dropping a cinema's name and location into an existing template.

A snipe is a clip that is run before a feature presentation or during an intermission. Unlike other preshow content such as trailers, newsreels, cartoons, and short subjects, which primarily serve as entertainment, snipes serve a functional purpose, such as advertising, making notifications, or structuring other content.

Examples

Snipes that structure other content

  • Snipes that begin the preshow by welcoming patrons, announce the previews, provide a countdown to the start of the show, and the announce the start of the feature presentation.
  • Snipes that provide additional information about trailers (ex., that they will appear as a double feature, or that the features being advertised will run together as a dusk-til-dawn event).
  • Intermission announcements and countdown clocks.

Policy snipes

  • No smoking, no talking, no cell phones, instructions for disposing of trash, the location of restrooms, etc. Drive-ins often ran snipes to provide information their radios and heaters.

Date strips

  • Snipes providing the date of a specific event or the day of the week that a new feature will start.
  • Snipes that celebrate a holiday.

Advertisements

  • Concession advertisements
  • Self promotion, either for the theater or company, the technology technology being used, or for the movie-going experience.

Legal notices

  • Some jurisdictions required theaters to run fire safety snipes, announcing smoking regulations or identifying emergency exits.

Gallery


See also

External links